Search engine marketing

STEPS TO PLANING A WEBSITE

1. Set a purpose and goals:-its means to what a purpose that we use on a website to gain traffic.
The website can be education, products,services etc.
2.Create a bugdet:-Whether you’re an established, mid-sized organization or a fledgling start-up, you should always set a budget for your website expenses.
3.Create a content:- what kind of content that we use on a website.
The content must unique to gain more traffic on a website
4.Create website:-Now u can create a website.website should be presentable and spectacular so that number of visitors increase.
5.Launching a website:-Now you are all set to launch a website.now you can host website on a server.

WEB HOSTING

web hosting is a services that allows organization and individual to post a website on a web page onto a internet.
In simple words uploading a site on a server is web hosting.

DOMAIN

A domain name is a website name. A domain name is the address where Internet users can access your website. A domain name is used for finding and identifying computers on the Internet.
The domain have various extensions like.  .com,.net,.in.every domain has unique name.No two website have same domain name.

Difference between traditional marketing and digital marketing

Traditional marketing  is the market technique to promote any websites or business trough news papers, banners, television, radio.

Digital marketing is the market technique to promote any websites or business trough computer device ,mobiles ,laptop via internet.

Why people are going online?

With the constant growth of the web, and more people getting connected every day to gain information regarding thier product ,service .The web is crowded with information. If you have a website, how can these people reach you. now, digital marketing has become a necessity for many organizations. This also includes small businesses that want to trade online and make a name for themselves on the web.

Competative advantage of digital marketing

By using Internet platforms, businesses can create competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information. Through this a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs. This means of content has shown to have a larger impingement on those who have a long-standing relationship with the firm and with consumers who are relatively active social media users. Relative to this, creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid. Although there may be inconstancy with product images; maintaining a successful social media presence requires a business to be consistent in interactions through creating a two way feed of information; firms consider their content based on the feedback received through this channel, this is a result of the environment being dynamic due to the global nature of the internet. Effective use of digital marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.